CHECK OUT MY RESUME
WORK EXPERIENCE AND SAMPLES:
GASSED AGENCY
SOCIAL MEDIA
COPYWRITING, CREATIVE STRATEGY & CONTENT CREATION: Short-form, UGC-videos for paid ads on TikTok and META
At Gassed, I am tasked with weekly scripting assignments to produce UGC assets for paid ads. The video samples I have showcased below are a collection of winning ads that drove higher conversion rates and lower CPAs for our clients. I have written ads for a variety of CPGs across different industries and disciplines– such as health & wellness, pet goods, beauty, and fashion categories.
REYNOLDS AMERICAN
SOCIAL MEDIA
COPYWRITING AND CONTENT CREATION : Short-form videos, photography, and captions on META
During my time at reynolds (2021-2023), I was vital in growth, management and content creation of the vuse and VELO social media channels.
In 2021, our user-generated content strategy made the brands more relatable, authentic, and trustworthy to the audience of its social channels.
In 2022, our concepts for the vuse social channels came to life and delivered the highest total number of interactions, engagement rate and reach in its four years of existence.
Oh, and Did I mention all of this was done organically, without any paid media or promotional campaigns?
This was a social media giveaway campaign that i helped create, write and plan for facebook and instagram.
DIGITAL COPYWRITING
FOR EMAIL, MMS & WEBPAGES:
These multi-tiled, newsletter-style vuse emails spotlight the brand’s artist series while also delivering the adult vapor consumer audiences ecomm and retail messaging.
I collaborated on the headline, body and call-to-action copy for each tile, and helped edit the full artist profile to a bite-sized piece of information.
For this email and mms campaign, I collaborated on its conception, design and messaging. by reincorporating high-performing social media post assets into the email and mms correspondence, This help drive the email audience to sign up to receive marketing texts and to follow on social media, while the MMS campaign drove to following on social media.
I helped contribute to the headline and body copy of These Vuse web, email, and MMS assets for vuse’s sustainability awareness campaign.
I collaborated with designers and the vuse ecomm team to concept and create this spring savings email campaign. I contributed to the headline, body and promo code copy of these emails.
This is a collection of various OTHER Vuse ecommerce campaigns that I CONTRIBUTED TO.
I HELPED CONTRIBUTE TO THE CONCEPT AND COPY FOR THESE VARIOUS VELO HOLIDAY CAMPAIGNS.
I collaborated on emails and mms correspondence relating to driving the audiences to the website to view posts from “The lounge.”
I also collaborated on the copy and game creation for the return of the brand’s iconic “payday” campaign.
PRINT ADS/DIRECT MAIL
These are sample and final product of copy and design concepts for Lucky Strike’s welcome direct mailer.
I collaborated with the brand and designers to concept a unique welcome experience that showcased the brand voice, while incorporating retail messaging and product introduction.
Katie Murawski 